A content marketing strategy is creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the ultimate goal of driving profitable customer action.
So you are providing helpful information and building relationships with potential customers by providing content that is useful, interesting, and engaging.
I remember sharing my experience with a small company 2 years ago, they just got funding of about $800k and they want to expand their tentacles as far as they can reach.
For a startup like theirs, content marketing can be a powerful tool for gaining visibility, building brand awareness, and establishing credibility.
The rules have not changed, you only have to refine your approach.
We put together ways to implement various content strategies to improve their business and I have listed a few
- Blogging
- Social media
- Video content
- Webinars and Podcasts
1. Blogging
Starting a blog to drive content engagement is a huge and very effective way to build relationships with your target audience. By writing articles on topics related to your industry, you can position yourself as a helpful expert and provide value to your readers.
Your blog help drives organic traffic to your website and increases your search engine visibility.
In the long run, a blog will be a cost-effective way to promote your business’s products or services.
With a monthly search volume of 500k and ranking for various top keywords in its niche, the startup has included its blog as a major marketing strategy in its business growth framework.
2. Social media
Social media platforms allow you to engage with your audience and share your content. Instagram, Twitter, Facebook, Youtube anyone is fine.
For this startup, I broke down their niche into high-level topics, then went further to segment them into different categories.
We had over 20 segments: Our top priorities were information segments, Statistics, and Education.
Our goals were clear, to educate our audience, provide statistical evidence, and teach them how to achieve various results using our services and products.
It worked.
Our content engagement in 2 months grew by over 3000%. We had a lot of people asking questions and we were on hand to engage.
By creating a social media strategy that aligns with your overall content marketing strategy, you can build a following, increase brand awareness, and drive traffic to your website.
Read 15 Types of Content Marketing
3. Video content
Video content allows you to convey complex information in an easily digestible way.
By creating video content that educates, entertains, or inspires your audience, you can build a loyal following and differentiate yourself from your competitors.
Many people try to make all their video content formal, but this gets boring along the way and for a startup, it is a poor strategy.
Learn to incorporate fun video content and Viral sounds into your content.
Identify viral content that resonates with your brand and leverage the visibility to promote your brand.
Investing in TikTok is all-time profitable now.
4. Webinars and Podcasts
Hosting webinars and Podcasts is a great way to reach new audiences quickly, provide value to your audience and establish your brand.
A strategy you can deploy is featuring guests, By inviting guest speakers to participate in your webinar, you can bring fresh perspectives and additional expertise to your content.
Look for speakers who have a unique point of view on the topic you’re covering. They may not necessarily be in the same niche as you but they have a great perspective in their own field, Not only will this add value to your webinar, but it can also help you reach a wider audience by tapping into the speaker’s network.
You will easily build credibility and trust and generate lots of leads with this.
Case Study
Now let me walk you through an example Case study of a startup that implemented a successful content marketing strategy.
Meet Kate, the founder of a new skincare brand. Kate’s goal was to create a skincare line that was both effective and affordable. She knew that the beauty industry was highly competitive, so she needed to find a way to stand out.
Kate decided to implement a content marketing strategy that focused on educating her audience about skincare and promoting her brand. Here’s how she did it:
Blogging – Kate started a blog where she wrote articles on topics related to skincare. She focused on providing value to her readers by sharing tips and tricks for maintaining healthy skin. She also wrote about the science behind skincare and how her products were formulated to be effective.
Social media – Kate created social media accounts (Instagram and Tiktok) for her brand to promote her blog posts, share behind-the-scenes glimpses of her business, and engage with her audience. She also collaborated with influencers in the beauty industry to reach a wider audience.
Video content – Kate created videos that demonstrated how to use her products and provided tips for achieving healthy skin. She also created videos that showcased the science behind her products, which helped establish her brand as a leader in the skincare industry. Her channel of choice is Youtube and Instagram.
Infographics – Kate created infographics that explained the benefits of different skincare ingredients and how they worked to improve the skin. She also created infographics that compared her products to those of her competitors, which helped establish her brand as a superior choice.
Webinars – Kate hosted webinars that provided tips for maintaining healthy skin and explained the science behind skincare. She also used webinars to introduce her new product lines and to answer questions from her audience.
By implementing these content strategies, Kate was able to build a loyal following and establish her brand as a trusted authority in the skincare industry.
Her blog posts and videos helped educate her audience about skincare, while her social media presence helped her connect with her customers on a personal level.
Finally,
Repurpose Content:
Once you’ve conducted a webinar, or written a blog post you can repurpose the content in a number of ways, such as transforming your webinars into shot content for TikTok, Reels, or Youtube, You can also repurpose them into a blog post, infographic, social media post, or email newsletter.
Repurposing your content helps you extend the lifespan of your webinar, reach a wider audience, and reinforce your message across different platforms.
If you’re still not sure how to implement a content marketing strategy for your startup, don’t hesitate to reach out to me for guidance.
With my expertise and experience, I can help you create a plan that will drive results and help your business succeed.
