How To Develop Valuable Content For Social Media

Tools to sell knowledge online
Social Media

Table of Contents

What is Social Media Content?

Anything that an individual or a company has uploaded or shared with other users on social media platforms, such as Facebook, Instagram, Twitter, or YouTube, is considered social media content.

It could be an article, an image, a video, a link, a template, or an infographic.

How do you ensure that people pay attention to the important content you post on social media in a world where constant updates are the norm? 

How do you develop content for social media that is truly unique and distinguishable from the rest of the social media marketing noise?

How do you write with so much expression that captivates your readers’ minds, and you get comments, shares, and likes?

I will say that writing becomes easy when you decide to write always.

Creating new stories every other day is significant, and staying connected with them is an entirely different narrative.

To generate content for social media that will resonate with your audience, you will need to take the initiative to learn about their requirements and choices first. 

The Different Categories of Content That Can Be Posted On Social Media

You will be able to provide your audience with a more interesting and engaging experience if you implement a content strategy consisting of a diverse range of articles written in various formats.

They include:

  1. Written posts and blogs.
  2. Images.
  3. Videos.
  4. Infographics.
  5. eBooks.
  6. Templates.
  7. Testimonials and Reviews
  8. Live Videos.


  1. Posts and blogs.

These are articles written about you and what you do, the service you provide, the products you sell, and the benefits of your services to your audience. Your post must be informational and value-packed. Here the length may not be a big concern. What is important is the message. If you are writing on your Blog, an average of 1200 to 1500 words should be your target every time.

Platforms: Facebook, Twitter, LinkedIn, Blog Website.

Content Source: Answerthepublic, Google Keyword Planner, google keyword suggest

  1. Images

A compelling image or video will almost certainly enhance engagement and endear people to your profile. Customers won’t be able to swipe as quickly past your post and miss your message if you use these, which means you’ll get more engagement.

It is not a must to use images on social media networks like Twitter and Facebook, but it is a must on Instagram and when writing your blog posts.

Best Platforms: Instagram, Facebook.

Content Source: Unsplash, Personal Photography, Shutterstock. Pixabay, Pexels.

  1. Videos.

Recoding videos has never been easier. Smartphone cameras make it super easy to record anywhere and with good quality. The algorithms that power Instagram and Facebook give video content higher priority.

The likes of how-to guides, video tours, product updates and demos, and other types of video content make for excellent video content that can enhance your engagement and traffic.

Platforms: Instagram, Facebook Page, YouTube

Content Source: Self-recording, Free stock Videos, Pixabay, Envato

  1. Infographics.

An infographic combines images, data visualizations such as pie charts and bar graphs, and minimal text that summarizes a subject in an easy-to-understand format.

Why is Infographics important in Content Curation?

Infographics Sample


If you need to provide someone with a fairly summary of something that can be difficult to explain using words alone, an infographic is a wonderful method to go about doing so.

Infographics are a fantastic tool for simplifying and presenting otherwise difficult information.

Best Platforms: Facebook, Instagram, Blogpost, LinkedIn

Best Tools for Infographics: Adobe Creative Cloud, Canva, Snappa

  1. eBooks

Because eBooks are typically longer and more extensive than blog articles, publishing one can be an effective way to demonstrate your industry experience. Fewer firms produce eBooks than blogs, which means you dodge the intense competition in that arena.

Best Tools: Microsoft Word, Google Docs, Canva.

Best Platforms: Facebook, payhip, Amazon,, ebook maestro, Blog.

      6. Templates

Wouldn’t it be amazing if you could bring in a couple of thousand dollars per month while engaging in an enjoyable and relaxing activity? Compared to a few years ago, selling templates is far simpler now.

Canva, for instance, is a very successful template company; and a great place to design your templates. I’ve been using Canva for a few years, and my time there has been fulfilling.

Best Tools: Canva, Adobe

Best Platforms: Etsy, payhipBlog.

Why You Should Develop Valuable Material For Your Social Media.

One of the many reasons your content must be on social media is the high volume of activities. reports that in April 2022, 2.936 billion users were active on Facebook, making Facebook the world’s most ‘active’ social media network.

According to research, interacting with your clients on social media might increase the likelihood that they will purchase from your company.

You should generate social media content to engage the people who make up your target audience. Always remember that the most important thing is to attract their attention and start talking.

Another reason you need to develop material for social media is that it is easy to build trust in your brand name.

The connectivity is massive. Facebook alone can connect a single post you made to thousands of profiles in days and hours. If your content gets several shares, Facebook can further show your post to several thousand and millions of its users. Like Twitter, when a tweet goes viral, it can amerce thousands of engagements; this further promotes your brand.

Recommended Platform:

Facebook, Facebook’s monthly active users, equating to 37.0% of all the people on Earth today. It is by far the biggest social network In the world.


5 Best Effective Ways to Create Content For Social Media.

According to research, interacting with your clients on social media might increase the likelihood that they will purchase from your company.

You should generate social media content to engage the people who make up your target audience. Always remember that the most important thing is to attract their attention and start talking.

  1. Personalize your Content:

Content specifically crafted for an audience is significantly more likely to resonate with that audience and engage effectively with them—niche down your posts to specific people, markets, and problems.

Personalization of your posts can assist you in establishing a more meaningful connection with your audience. It requires in-depth research on your target demographic and then adapting the material you produce to reflect those findings.

  1. Make Use of Influencers:

Influencer marketing, also known as collaborating with content creators, is a good strategy for increasing brand awareness, broadening your company’s reach on social media, and producing engaging and authentic material.

The most successful influencers are those who can cultivate their communities and earn the respect of those who follow them over time.

The endorsement of your products by influential people helps establish credibility for your business, lends your brand a more personable quality, and ensures that the influencer’s audience will consider your message more pertinent.

  1. Post Pictures:

It has been stated that a picture is worth more than a thousand words. Sharing Images that trigger emotion will help drive. After three days, people only recall about 10 percent of what they have heard, according to the findings of one study.

However, if you include an image with your content, they are more likely to remember 65 percent of it even after three days.

  1. Use Content Calendar:

Having a content calendar for social media will help you better visualize your ideas and make a posting on those platforms easier to handle.

I know that the idea of filling a calendar with posts for an entire month may seem quite daunting to some people.

No matter how creative you are, there will be times when you feel like you have nothing else to contribute to the conversation.

However, keep calm and take things one step at a time!

The ability to pre-schedule social media posts is the primary benefit of using a calendar specifically designed for that purpose.

  1. Share Statistics:

To generate successful social media content, one of the best strategies is to encourage others to react. And statistics are ideal for this purpose; they demonstrate to your viewers that you are an authority on the subject. Statistics help your audience understand your content and make positive decisions about your products and services.

My Final Thought

If you are still wondering if you will ever be a content guru, I promise you, yes; you will be; you only need to note all that is written above to use and keep publishing content daily or weekly; with time, you are a pro.