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How To Design A Landing Page That Converts in 2022

To design a conversion landing page, start by understanding your target audience. Who are they, and what interests them? I have highlighted from experience what is essential and what is not in this topic.

You will be able to identify the problems your landing page has. You can also choose the best tools to guarantee sales results.

Whenever I am working with a client, my primary objective is to design a landing page that can help convert more visitors into customers. 

I craft messages that resonate with the audience; I determine the purpose of the landing page from the onset. Once I set the goal, I can design a landing page that meets that purpose. 

Be advised that in the design phase of your landing page, ensure the visuals and layout match the tone of your content to increase engagement. 

Above all, ensure you offer enticing incentives or bonus content for visitors who take action (such as downloading an e-book or signing up for a mailing list).

What is a Landing Page?

A landing page is the first page a user sees when visiting your website. It is where they are most likely to buy your product or service.

It could be a page where your audience can find information about your product and service and decide to buy from you or provide their email in exchange for a lead magnet.

By using responsive design, landing pages can be made in the best possible way. This indicates that you are designing an experience that works on all gadgets, including tablets, desktop computers, and mobile phones.

Why Are Landing Pages Important In Making Sales?

Netflix Landing Page

1. Landing pages are essential in making sales because they are the first connection a potential customer makes with your product or service. 

2. Landing pages allow you to capture the attention of your target market by providing them with valuable information in a concise and easily accessible format.

3. Landing pages are essential in sales because they help convert a potential customer into an actual buyer. 

4. Additionally, landing pages can help you determine whether or not someone is qualified for your product or service, which can result in increased conversion rates. 

How Do You Create A Successful Landing Page?

Several different factors can contribute to the success of a landing page, including:

1. The Design, 

2. Content, 

3. Layout. 

The Design

The design should be easy to navigate and load quickly – ideal for users on mobile devices. 

Elementor is one handy tool for both beginners and experts.  Elementor features a drag-and-drop builder. 

The second tool you can use is Getresponse.

The Content

The content should be well-organized and concise, providing enough information for potential buyers to decide about opting into your email list or purchasing your product or service. 

The Layout

The layout should also be user-friendly, allowing visitors to quickly find what they’re looking for while keeping them engaged with your message.

The Landing page layout’s primary goal is to bring users to the website through a quick and easy process.

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How To Create Appointment Booking Landing Page That Converts

You can do a few things to make your appointment booking landing page more appealing. It’s no secret that creating a well-designed and compelling landing page is one of the most important aspects of any online sales strategy.

The best way to create an excellent appointment booking landing page is by creating a page that captures your target audience’s attention.

Use enticing visuals, and offer valuable resources to help them book your appointments.

Also, create an appointment booking landing page that’s engaging, informative, and easy to use.

If I am to create an appointment booking landing page, I will go with Getresponse.

Do you know why Getresponse is top of my list?

Here is why.

One, I have over 200 ready-made Landing page templates to choose from—dozens of ready-made, mobile-responsive templates designed to convert visitors into contacts.

TRY LANDING PAGE TEMPLATES FOR FREE

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The second reason I will choose Getresponse for my appointment booking landing page is that it is easy to design. I do this for my client efficiently. I can place creative with the drag-and-drop editor and build your page in minutes.

Nothing beats meeting the target and saving time for yourself or the client.

Here Is How I Will Create The Landing Page That Will Increase My Sales.

  1. Know my landing page goal
  2. Do competitor research
  3. Great landing page
  4. Choose good hosting
  5. Pick a domain
  6. Customize Your landing page
  7. Connect Marketing tools
  8. Preview and publish

1. What is the Goal of My Landing Page?

If you want to design a landing page that converts quickly, you should first determine what purpose your page will serve.

Your answer will lead you to find a suitable template and prepare the content that needs to go on your page.

Your Landing Page Will Fulfil This Purpose

  • To obtain signups or leads
  • To market your product or service
  • To increase the number of click-through rates.

2. Do Some Research on your Competition.

After you’ve determined what purpose your landing page will serve, it’s necessary to conduct market and competitor research.

This study aims to determine the information your target consumers are interested in and what content your competitors have been promoting to capture them.

This will assist you in creating more engaging landing page copy and overcome any doubts or objections your target consumers may have.

When researching your competitors, please take note of the content they’re employing to boost conversions. Check to see if anything pops out that will appeal to your target audiences, such as customer evaluations or consumer images from social media.

3. Choose Good Landing Page Builder

Get leads. Get sales. Get growing.

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Before we go further, let me say that it is possible to design an effective landing page without the use of an actual page creator.

If you’re a web developer or someone with an eye for design and HTML/CSS, you’ll be able to create a stunning landing page without the need for any other tools (you’ll still require hosting your landing page elsewhere). However, I wouldn’t suggest this strategy, no matter if you’re a techie.

The idea behind using landing pages as part of advertising campaigns is to create them quickly. You want to be able to build the landing pages and bring traffic to them in just a few minutes instead of months. A reliable landing page builder can assist you in creating your landing page without the hassle and in a matter of minutes.

Most landing page software, such as the GetResponse Website Builder Free, offers a range of features that will aid you in setting up landing pages efficiently and confidently. These

  • Prebuilt landing templates
  • Design and styling options
  • Free hosting and SSL
  • Mobile Optimization
  • Free stock photos
  • A/B testing
  • Performance metrics
  • Optimization features for search engines
  • Integrations with analytical tools, like Google Analytics

Any landing page tool can help you create high-converting landing pages. However, you must ensure that the platform you select provides excellent landing page templates, is user-friendly, and integrates well with your existing marketing technology stack (or that it fits with the one you want to create).

4. Choose A Hosting Service

If you’re developing an online landing page for yourself, it is also necessary to decide where it should be hosted, which means the location where your files and images are kept. Hosting services like Bluehost and Namecheap have specific benefits. I have also done a review in this beautiful post; read it here.

Selecting the best hosting service is crucial for several reasons:

  • The hosting you choose will impact the speed and efficiency that your website’s page will display, which is crucial to rank highly in search results.
  • It will allow you to ensure that your website is safe and able to withstand any threats that could be posed.
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Your landing page speed will still have an impact on the performance and conversions of your campaigns.

After all, users these days are impatient. If your landing pages take too long to load, they are unlikely to consider your offer. You must choose the best hosting for your landing page to have an effective campaign.

Read: Why I Recommend Namecheap for your Website Hosting.

5. Choose your Domain Name.

The domain name is less important when it comes to landing pages. In many cases, marketers are more concerned with driving traffic to their landing page through paid channels than with people typing in their domain name by hand.

Having a good domain name won’t hurt you unless you specifically don’t want people entering your page any other way than through a direct link. Even so, I’d argue that a good URL can improve the performance of your paid ads.

Register your domain and start your landing page design: Click Vere to Check if your Domain is Available:

6. Customising Your Landing Page

It’s time to put everything together and create your high-converting landing page.

Choose a landing page template and begin customizing it with a drag-and-drop builder. You’ll want to ensure that all of the following elements are in place:

  • An eye-catching heading and a supporting subheading
  • Hero image along and other visuals referring to your offer and its context of the use
  • Landing page copy highlighting your unique selling proposition
  • Call-to-action indicating what the visitor should do on your page
  • Social proof, including customer reviews and testimonials
  • A signup form or a contact form
  • Trust symbols such as logos of companies you’ve worked with
  • Additional elements such as countdown timers or popups that increase the sense of urgency

In addition, you should include the page title, meta description, and social sharing images displayed when your landing page is shared on social media platforms such as Facebook and LinkedIn.

Considering how many components comprise a simple landing page, you may be concerned that this step will be difficult. This step is crucial, but that does not mean it must be difficult.

My best recommendation is that you only modify the content of your landing page and not the layout. This is because most landing pages are designed by design and UX experts who have a deep understanding of what drives conversions.

I’ve seen far too many landing pages that fail to convert because neither the content nor the offer was a good fit. However, because the landing page lacked a compelling visual narrative, visitors could not intuitively follow it.

That does not mean that your landing page must resemble a template. It must adhere to your brand’s visual identity, including custom illustrations, the company logo, brand colors, fonts, etc. However, it should not violate landing page best practices or UX design rules.

7. Connect Other Marketing Tools

It’s time to integrate your landing page with the rest of your marketing tools now that you’ve finished designing it.

Since your contacts’ information won’t be sent to your email marketing platform or CRM, you don’t want to start directing traffic to that page.

Verify that the following connections are established:

  • You’ve added your Google Analytics ID or GTM Container ID to the landing page so that you can track your visitors more precisely.
  • You’ve installed tracking pixels, like Facebook Pixel, so that you’ll be able to retarget visitors who don’t convert easily
  • You’ve connected your opt-in form with your email marketing or marketing automation software so every new contact can automatically enter into one of your email sequences.
  • You’ve connected your opt-in form with your CRM so that your sales team can quickly follow up with any promising leads.
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8. Preview and Publish Landing Page

Before publishing your first landing page, conduct a final round of checks to ensure everything appears, feels, and functions properly.

Here are some of the items I like to review before pressing the publish button:

  • The landing page is aesthetically pleasing on both desktop and mobile devices.
  • It contains all the information I wished to include instead of a generic placeholder.
  • All links, phone numbers, and calls to action are correct.
  • The page title, meta description, and social sharing image have been completed.
  • The registration form sends contact data to my email marketing tool.
  • The email marketing tool automatically sends the welcome email with the requested content, or the thank you page includes a link to the requested content.

Five High Converting of Landing Page of Top Brands

1. Uber Landing Page

Uber Technologies, Inc. (Uber) is an American mobility as a service provider, allowing users to book a car and driver to transport them in a way similar to a taxi. It is based in San Francisco with operations in approximately 72 countries and 10,500 cities in 2021.

Its services include ride-hailing, food delivery (Uber Eats and Postmates), package delivery, couriers, freight transportation, electric bicycle and motorized scooter rental via a partnership with Lime, and Thames Clipper river bus transport in partnership with local operators. Uber does not own any vehicles, but receives a commission from each booking.

2. Netflix Landing Page

Netflix landing Page

Netflix, Inc. is an American subscription streaming service and production company based in Los Gatos, California. Founded on August 29, 1997, by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a film and television series library through distribution deals as well as its own productions, known as Netflix Originals.

As of September 16, 2022, Netflix had 222 million subscribers worldwide, including 73.3 million in the United States and Canada, 73.0 million in Europe, the Middle East and Africa, 39.6 million in Latin America and 34.8 million in the Asia-Pacific region. It is available worldwide aside from Mainland China, Syria, North Korea, and Russia.

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Get leads. Get sales. Get growing. [2]

3. Getresponse Landing Page

Getresponse Landing Page

GetResponse is the world’s leading online marketing software for businesses big and small.

The mission remains the same as it was more than 20 years ago when Simon Grabowski started GetResponse – tailor to the needs of customers with easy, affordable marketing tools any business can use.

GetResponse empowers businesses to do what they do, better, because solutions are made for customers whose needs are as diverse and multifaceted as we are.

4. Trello Landing Page

Trello Landing Page

Trello is the flexible work management tool where teams can ideate plans, collaborate on projects, organize workflows, and track progress in a visual, productive, and rewarding way.

From brainstorm to planning to execution, Trello manages the big milestones and the day-to-day tasks of working together and getting things done.

5. Semrush Landing Page

Semrush Landng Page

Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent, with equal opportunities for everyone. Twelve years later, it evolved into a powerful platform that helps marketers all over the world grow their online visibility.

Final Thought

After reviewing this checklist, you can confidently publish your new landing page. And if you missed something or wish to make last-minute changes, you need not worry. All landing page builders and content management systems allow you to edit your page quickly after it has gone live.

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